Mackenzie Fly

Your favorite website & AI search expert for your travel brand.

Your next customer might see you on search results… or they'll ask ChatGPT "what's the best booking tool for a boutique hotel?" or "where should we stay in Lisbon?" I make sure your brand is the answer.

Let's get in touch

Organic search isn't dead... it just expanded your buyers decision making process

Travelers & buyers now research everywhere: on Google, on Maps, on Social Media, & inside AI assistants, comparing more options than ever before they even visit your website. I make sure that entire buyers journey makes purchasing with your brand the easiest choice your customers could make.

Hi, I’m Mackenzie

Your next organic growth strategist who speaks websites, search & travel

I've spent a decade inside travel brands, writing the hotel pages, designing the features, strategizing destination guides & building the landing pages and content that helps travelers make decisions. I know why a guest picks the boutique hotel over the chain... & what makes a travel brand hit "inquire" for your product.

Let's get to know each other

How I can help your travel brand

Technical SEO. A site Google can crawl, index & load fast, so nothing holds your rankings back.

Keywords & content. The searches your customers actually make, turned into pages that rank & convert.

Local & Maps. Google Business Profile & local visibility for hotels, tours & destinations.

Links & digital PR. Mentions on the sites that build trust with Google (& with travelers).

AI search (AEO & GEO). Making sure Google's AI Overviews, ChatGPT & Perplexity quote & recommend you, accurately.

work with me

Featured in:

Mackenzie has deep experience in travel, hospitality, and B2B and B2C travel tech. I’ve worked with her myself, and she is absolutely amazing. She listens to what you want to do and then makes it happen. She also offers great suggestions to better serve your business, which I never would have thought of on my own. I love working with her, and she gets a full 5 stars from me. If you’re ready to grow your business, she is someone you really should work with. Thank you, Mackenzie! ⭐⭐⭐⭐⭐

Damon Spady - Luxury Travel Agent
I love Mackenzie's talent to bring life, emotion and such vivid descriptions to literally *anything* she touches. It feels like her creativity is endless and she does it so effortlessly.

Ivana K. - Founder

Who I work with

Travel-tech

Booking engines, PMS, guest tools & travel apps that need more demos

How i help B2B travel-tech

Boutique Hotels & Hospitality Groups

Boutique hotels & groups that want more direct bookings & less OTA commission

how I help hotels

Agencies, tour operators & DMCs that want more inquiries from travelers who are ready to book

Travel Agencies

How I help your agency

More Insights on the Blog

Insights

GEO for Travel-Tech: How Do We Get Our SaaS Recommended by AI?

Travel is full of busy operators: boutique hotels to large hospitality groups, family-run tour operators and larger companies, solo travel advisors to ultra-luxury agencies. They are busy running their operations and they don't have a ton of time to find and read 20 vendor websites.

AI tools give them a shortcut by simply answering their questions and giving them recommendations based on their needs.