Your favorite website & search expert for your travel brand in the AI era.
Your next customer might see you on search results… or they'll ask ChatGPT "what's the best booking tool for a boutique hotel?" or "where should we stay in Lisbon?" I make sure your brand is the answer.
Organic search isn't dead... it just expanded your buyers decision making process
Travelers & buyers now research everywhere: on Google, on Maps, on Social Media, & inside AI assistants, comparing more options than ever before they even visit your website. I make sure that entire buyers journey makes purchasing with your brand the easiest choice your customers could make.
Hi, I’m Mackenzie
I've spent a decade inside travel brands, writing the hotel pages, designing the features, strategizing destination guides & building the landing pages and content that helps travelers make decisions. I know why a guest picks the boutique hotel over the chain... & what makes a travel brand hit "inquire" for your product.
Your next organic growth strategist who speaks websites, search & travel
How I can help your travel brand
Technical SEO. A site Google can crawl, index & load fast, so nothing holds your rankings back.
Keywords & content. The searches your customers actually make, turned into pages that rank & convert.
Local & Maps. Google Business Profile & local visibility for hotels, tours & destinations.
Links & digital PR. Mentions on the sites that build trust with Google (& with travelers).
AI search (AEO & GEO). Making sure Google's AI Overviews, ChatGPT & Perplexity quote & recommend you, accurately.
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Who I work with
Booking engines, PMS, guest tools & travel apps that need more demos
Travel-tech
Boutique hotels & groups that want more direct bookings & less OTA commission
Boutique Hotels & Hospitality Groups
Agencies, tour operators & DMCs that want more inquiries from travelers who are ready to book
Travel Agencies
Explore my insights
