For 10 years I've helped brands across industries get found online and chosen by the right people. While I work with any industry, I have a deep love and expertise working with hotels, travel brands and travel-tech companies.

My path has taken me from destination marketing on the California coast to e-commerce at an international hotel group in the Netherlands, and on to consulting for travel brands across the US and Europe.

Each stop added something new to my portfolio, so you get a strategist who understands the end-customer, the business and the tech in between.

I work with optimism and a lot of heart. When we work together, you get a strategic thinker who is invested in your success and excited to help you get there.

A few fun facts about me

• I strive to always work with kindness, intention and plenty of lightheartedness, and the results feel as good as they look.

• I currently split my time between Berlin and Phoenix, with a pending permanent move back to the US. I know what it’s like to work across time zones and am very comfortable in remote environments!

• I'm a dual citizen of the USA and Italy

• My favorite food is noodles. Any kind honestly. These days you’ll find me in Chinese hand-pulled noodle places, the spicier the better!

• While my native language is English, I’m currently learning Dutch and German. I also minored in Mandarin in university, and I love working with multi-lingual brands!

• While I have deep content marketing experience, I have a strong love for SEO/AEO/GEO. Give me a messy website and I’ll be happy for hours.