Goal: Develop a cozy, strategic ecosystem to position Loaf Yourself First as the go-to space for women 40+ recovering from burnout and reclaiming their boundaries.

Deliverables:

• Social media strategy (Instagram + LinkedIn)

• Audience journey map

• Content & engagement plan

• Profile optimization

Loaf Yourself First helps women in midlife navigate burnout, boundaries, and self-acceptance all through the comforting metaphor of sourdough.
The tone blends warmth, wit, and wisdom — soft encouragement with a spark of humor that feels human, hopeful, and relatable.