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Case Study

A property guests fall in love with. An online presence that hasn't caught up yet.

A 15-room boutique hotel with soul in every detail and a guest experience worth traveling for with a digital presence that gives almost none of that away.

The founders have given everything to the place itself… the linens, the breakfast, the way the light hits the garden at dusk. Guests leave glowing. They just don't come through a direct booking. Almost every reservation still runs through a third-party platform, taking 15–20% and leaving the owners with no real relationship with the people who already love them.

My approach

❋ Intentional Discovery

Before anything is built, I take the time to understand the ins and outs about the property, from the guest experience, the story that isn't being told yet, and all the current data points that can help us paint the entire picture.

❋ Effortless Architecture

There's almost always a significant distance between what a property actually feels like and how it shows up online. I identify precisely where that gap lives and what it's costing in direct bookings.

❋ Collaborative Systems

The content system is then built and designed to run smoothly: email sequences, a consistent social presence, and a website that finally does the experience justice without adding to an already full plate.

❋ Joyful Outcomes

The measure of success is straightforward: fewer OTA bookings, more direct ones, and a growing list of guests the property actually owns a relationship with.

  • I love Mackenzie's talent to bring life, emotion and such vivid descriptions to literally *anything* she touches. It feels like her creativity is endless and she does it so effortlessly.

    Ivana K. - Founder

A content ecosystem as carefully considered as the property itself.

A growing audience they own and a booking channel that doesn't cost them 15%. These are the results we can expect:

  • An nurturing email list of warm, engaged guests who booked directly on their website

  • A social presence that reflects the real quality of the experience

  • A meaningful, gradual shift building their brand independently and away from OTA dependency

  • A content ecosystem and strategy built to last